Books Published

Egan, C. and McKiernan, P. (1993), Global Business Strategies,  University of Warwick: Coventry.

Egan, C. and McKiernan, P. (1994), Inside Fortress Europe: Strategies for the Single Market, Addison-Wesley: Wokingham.

Egan, C. (1995), Creating Organisational Advantage, Butterworth Heinemann: Oxford. 

(Winner of the 1995 MCA ‘Best Management Book of the Year’ prize)

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Egan, C. and Thomas, M. (eds), (1998), The CIM Handbook of Strategic Marketing, Butterworth Heinemann: Oxford.

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Bridgewater, S. and Egan, C., (2001), International Marketing Relationships, MacMillan: London.

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Chapters in Books

Egan, C., Shipley, D. and Howard, P., (1992), 'The Importance of Brand Names in Industrial Markets', in Baker, M.J., (ed), Perspectives on Marketing Management, Volume 2. John Wiley & Sons: Chichester.

Egan, C., (1993), 'A Strategic Overview of International Business Developments in Japan', in The Marketing Strategy Portfolio,  Strategic Direction Publishers, Switzerland.

Egan, C., (1993), 'Strategic Opportunities within Europe from a "Single Market" Perspective', in The Marketing Strategy Portfolio,  Strategic Direction Publishers, Switzerland.

Edgett, S., Cullen, C. and Egan, C., (1994), ‘Customer Orientation: The Development of a Measurement Scale for the Professional Services’, Marketing Review, Hellenic Institute of Marketing, Athens, Greece, 212-217.

Egan, C., (1996), 'International Marketing', in Wong, V., Marketing Management, University of Warwick: Coventry.

Egan, C. (1997), ‘Relationship Management’, in Jobber, D. (ed.), Strategic Sales Planning, Oxford: Butterworth Heinemann.

Egan, C. (1998), ‘Market Dynamics and Marketing Strategies’, in Egan C. and Thomas, M. (eds.), The CIM Handbook of Strategic Marketing, Oxford: Butterworth Heinemann.

Egan, C. and Greenley, G. (1998), ‘Evaluating Stakeholder Principles in Strategic Marketing Management’, in Egan C. and Thomas, M. (eds.), The CIM Handbook of Strategic Marketing, Oxford: Butterworth Heinemann.

Wong, V. and Egan, C. (1998), ‘Innovation Strategies for Competitive Success’, in Egan C. and Thomas, M. (eds.), The CIM Handbook of Strategic Marketing, Oxford: Butterworth Heinemann.

Papers in Refereed Journals

Shipley, D., Egan, C., and Edgett, S., (1991).  'Meeting Source Selection Criteria: Direct versus Distributor Channels', Industrial Marketing Management, 20, 1, 297-303.

Egan, C., Edgett, S.J. and Cullen, C.W.,  (1992). 'A Comparison of Strategic Orientations and Marketing Activities Among Small, Medium and Large Service Organisations', Journal of Small Business and Entrepreneurship, 9, 2, 9-18.

Shipley, D., and Egan, C., (1992). 'Power, Conflict and Co-operation in Brewer-Tenant Distribution Channels',  International Journal of Service Industry Management, 3, 4, 44-62.

Shipley, D., Egan, C. and Wong, K.S., (1992), 'Dimensions of Trade Show Exhibiting Management',  Journal of Marketing Management  9, 1, 55-64.

Egan, C. (1994), 'Achieving Brand Potential: the Management Challenge', Economics and Business Education, 18, 2, 37-42.

Egan, C. (1994), 'Achieving Brand Potential: the Management Challenge', Ekonomie, 8, 2, 70-75.

Egan, C. and Guilding, C., (1994),  'The Dimensions of Brand Performance: Challenges for Marketing Management and Managerial Accountancy', Journal of Marketing Management, 10, 6, 449-472.

Edgett, S. and Egan, C., (1995), 'Competitive Orientations in Professional Services, Journal of Professional Services Marketing, 12, 1, 31-47.

Egan, C. and Shipley, D. (1995), 'Dimensions of Customer Orientation: An Empirical Investigation of the UK Financial Services Sector', Journal of Marketing Management, 11, 8, 807-816.

Shipley, D., Fahey, J., Egan, C. and Haugen, T, (1995), 'Perceptions of Agency Executives on Dimensions of Press Advertisement Effectiveness', Journal of Marketing Communications, 1, 2, 17-33.

Egan, C. and Shipley, D., (1996), ' Strategic Orientations Towards Countertrade Opportunities in Emerging Markets’, International Marketing Review, 13, 4, 102-120.

Fahey, J, Shipley, D, Egan, C. and Neale, B. (1998), ‘Motives and Experiences of International Joint Venture Partners in Hungary’, Journal of Business and Industrial Marketing, 13, 2, 155-165.

Egan, C. (1998), ‘Chasing the Holy Grail: A Critical Appraisal of ‘The Brand’ and the Brand Valuation Debate’, The Journal of Brand Management, 5, 4, 227-244.

Published Case Studies

Egan, C. and McKiernan, P. (1996), 'Mitsui', in Kotler, P., Armstrong, Saunders, J and Wong, V. Principles of Marketing, Prentice Hall, Englewood Cliffs.

Published Book Reviews

Egan, C., (1999), ‘Pandemonium’ by Gibson Burrell, in Risk Management, An International Journal, 1, 3, 73-74.

Publications in Refereed Conference Proceedings

Egan, C., and Shipley, D., (1989).  'Perceptions Of Co-operation and Conflict Among Members at Two Levels of British Beer Distribution Channels', Proceedings of the XVIII Annual Conference of the European Marketing Academy, Athens, 1359-1378.

Egan, C. and Shipley, D., (1990). 'A Comparison of Distributors' and Direct Sellers' Performance in Meeting Industrial Purchasing Criteria', Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, 366-386.

Egan, C. (1991).  'Industrial Marketing Opportunities in the Single European Market: An Empirical Investigation of the UK Local Authority Sector', Proceedings of the Administrative Sciences Association of Canada Annual Conference, Niagra Falls, Canada, 133-142.

Egan, C. and Edgett, S.,  (1991).  'Marketing Orientations Within Professional Service Firms',  Proceedings of the Annual Conference of the Administrative Sciences Association of Canada ,  Niagra Falls, Canada, 123-132.

Egan, C., Shipley, D. and Howard, P., (1991). 'The Importance of Brand Names in Industrial Markets', Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, 851-871.

Egan, C., Ingram, A. and Edgett, S., (1991).  'Competitive Scope in Professional Services Marketing'.  Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin.

Egan, C., (1991), 'SMEs and The Single European Market: Characteristics and Challenges', European Young Business Annual Conference, Limerick, 19-26.

Egan, C. and McKiernan, P., (1992),  'Environmental Turbulence and Emerging Patterns of Countertrade Practice: An Empirical Investigation', The Annual Conference of the Administrative Sciences Association of Canada, Quebec, 336-347.

Egan, C., and Shipley, D., (1992),  'Countertrade in the 1990s' ,  Proceedings of the 24th Annual Conference of the Marketing Education Group, Salford, 101-111.

Shipley, D., Egan, C. and Wong, K.S., (1992), 'Dimensions of Trade Show Exhibiting Management', Proceedings of the 24th Annual Conference of the Marketing Education Group, Salford, 454-464.

Egan, C., Cullen, C. and Edgett, S., (1992), 'Development of a Measurement Scale for Determining Marketing Orientation', Proceedings of  The 21st Annual Conference of the European Marketing Academy, Copenhagen, 224-244.

Egan, C. and McKiernan, P., (1992),  'East-West Trade: Financing the Renaissance through Countertrade', Annual Conference of the Strategic Management Society, London.

Egan, C., and McKiernan, P., (1992)  'Corporate Governance in SMEs: A Long Term Perspective', Annual Conference of the Strategic Management Society, London.

Egan, C. (1992), 'Explanations of Small Business Performance in Export Marketing Activity: Pitfalls and Plans', European Young Business Annual Conference, Palermo, 14-27.

Egan, C., Hill, J.S. and Allaway, A.A.  (1993), 'Perceptions of Foreign Field Sales Forces: An Exploratory Factor Analysis of Their Characteristics, Behaviours and Sales Environments', Proceedings of the 6th World Marketing Conference, Turkey, 257-276.

Egan, C. and Shipley, D. (1993),  'An Investigation of Countertrade Usage in Unstable Markets: Strategy Formulation and Strategic Focus', Proceedings of the 25th Annual Conference of the Marketing Education Group, Loughborough, 277-286.

Shipley, D., Fahey, J, Egan, C. and Haugen, T., (1993), 'Insights on Design Determinants of Effective Press Advertisements', Proceedings of the 25th Annual Conference of the Marketing Education Group, Loughborough, 871-880.

Egan, C. (1993), 'Theoretical Constraints on Marketing Practice: Challenging Orthodoxy', Rethinking Marketing: New Perspectives on the Discipline and Profession, Warwick University, 91-113.

Egan, C., (1993), 'Market Structure and Organisational Inertia as Barriers to Innovation and Entrepreneurship', British Academy of Management Annual Conference,  Milton Keynes.

Shipley, D., Egan, C., Neale, B., Hooley, G. and Danko, J. (1995), 'British Experiences and Intentions with Joint Ventures in Hungary: An Exploratory Study', in Buckley, P. J., Mirza, H., Prescott, K. and Bartels, F. (eds.), International Business: Functional Dimensions, Proceedings of the Academy of International Business Annual Conference, Bradford, April.

Egan, C. and Shipley, D. (1995), 'Dimensions of Customer Orientation: An Empirical Investigation of the UK Financial Services Sector', Proceedings of the 1995 Annual Conference of the Marketing Education Group: Making Marketing Work, Bradford, 250-259.

Egan, C., Shipley, D., Neale, B., Hooley, G. and Danko, J. (1995), 'Joint Ventures in Hungary: Expectations and Experience', Proceedings of the 1995 Annual Conference of the Marketing Education Group: Making Marketing Work, Bradford, 260-270.

Shipley, D. and Egan, C. (1996), ‘An Evaluation of Strategies for Trade Marketing’, Proceedings of the 1996 Annual Conference of the Marketing Education Group, Strathclyde,

Publications in Professional Journals

Egan, C. and Pass, C., 'From Raw Materials to the Final Consumer' - commissioned piece on total distribution for the Guinness Encyclopedia, (1991).

Egan, C., 'Spread the Word: Distribution Strategies for Competitive Success', Marketing Business, December 1991.

Egan, C. and McKiernan, P., 'Triangle Points the Way Forward', Warwick Nexus, Spring 1994.

Egan, C. , ‘Capitalism - and how to survive it!’, Four Site, De Montfort University Publications, Autumn, 1995.

Egan, C., ‘BPR – breakthrough or bauble?’, Warwick Nexus, Autumn, 1996.