Testimonials for Colin Egan

The testimonials presented below were not solicited and are presented exactly as they were received. For most citations quoted here, English was not the native tongue of the people who wrote them. So, while grammar and vocabulary are not 'BBC English', the international 'accents' that can be discerned provide a unique & colourful perspective.

As usual it was a great pleasure to have you again within the Spine & Navigation team and we really thank you for your tremendous contribution. For sure we will leverage your material and I'm sure that it will be well appreciated by the team. Thank you again!

I would like to thank you again for the very productive and challenging two training days we spent with you here in Switzerland. We highly appreciated your professionalism and your "Irish" humor! All the team gave a very positive feed-back and now everybody understand a little bit more about marketing (finally!)!.

Amedeo Decoro

HR Director

Medtronic Switzerland

I am currently attending our Quarterly Sales & Marketing Meeting and had the opportunity to discuss again with some of the attendees of our strategic workshop. I noticed that they have now a different mind set and also eager to put the theory into practice... Thanks a lot for your valuable contribution.

Henri Pierre Ferret

Marketing Director

Medtronic Switzerland

It was truly a great pleasure to see you again. Thank so much for your lecture which is, as usual, not only highly instructive and beneficial but also amazingly enjoyable. Thanks again, Professor! We will keep you informed with our progress in marketing excellence.

Excellent teamwork, team spirit, professor's message was clear, good real-life examples from other industries

Ming Liu

Product Manager

Medtronic Switzerland

This  tool will allow market to have a quick analyses of Spinal segment/pathologies treatments and will give a quick analyses of strong/weak products position against competition and regarding customer needs

J.C. Moreau

Product Manager

Medtronic Switzerland

Thank you very much for the very enlightening 3 days last week. We have all gained a lot and hopefully, are wiser and will be even more effective in our work. 

Sally May Tan

Marketing Services & Strategy Manager

BP Asia Pacific

i would like to say thank you for having the chance to participate in your marketing course.

i studied marketing several years ago at university but what i have learned in these 10 days is absolutely outstanding.

Michael Hill

Aral, Germany

Thank you again for your spectacular performance last week - I really appreciated the opportunity to get to see your teaching and was happy to have seen such a successful workshop go ahead.

Amelie Villeneuve

Business Development

Duke Corporate Education

Thank you very much for an outstanding session in Dubai last week. Really appreciate the enthusiasm and hard work on your part.

Konstantin Babourine

Derivatives Origination and Marketing
Energy Risk Products
Integrated Supply and Trading (IST) – BP

Thanks again for a most unforgettable course ( I can't remember laughing that much in 5 days!)

Celine Amoyal

BP Ultimate Manager

Australia

Thanks a million for the wealth of information you deposited in me. The week we spent together was worth it all the way.

You have changed the way I used to see things and now I'm a better well rounded person.

Sipho K Simelane

BP Southern Africa

Category Manager

Something else I picked up from you class was the intense use of data in the marketing world. One of the aspects of being successful with a work management system is the collection of data, but more importantly doing something with it after you collect it. My view is that we might learn something from "marketing guru's" to help sell folk on the possibilities. Once again, thanks for the efforts on the class. You were exceptional!

Brian Johnson

BP E&P Digital & Communications Technology

Just wanted to say thanks again for a fantastic course this week. You brought the whole subject of marketing, market segmentation, brand and customer focus to life and the 4 days flew by for me.

Jonathan Holt

Head of Information Management Solutions

BP E&P Digital & Communications Technology 

Just wanted you to know again that I really enjoyed your class. Afterwards, I find myself really thinking in terms of market dynamics more as a matter of course.

Diane Loomis

Advanced Collaboration Group

Market Management and Planning

Lotus Software, IBM Software Group

… thanks for your energy during this week, I liked your approach and consistent usage of Industry and Market facts and examples related to the learning.

Phil Hurford

Manager

Promotions Marketing / Promotion Action Board / Processes / Planning IBM EMEA Marketing

Thank you so much for your presentation. I already distributed  it to all the class mates. I also want to take this opportunity to  thank you for your excellent lecture last week. We are so lucky to have a teacher like you with both good academic background and working experience.

Pu Xue ( Grace Pu )

Technology Marketing, SWG , IBM PRC

This is just a quick note to thank you for the program you've given us during 2/5-9.  I have learned a lot from you & I am now participating in a marketing planning project for webserver

(RS6000). 

Deana Ya-hsiu Peng

Distribution Channels Management

Marketing, IBM Japan, Ltd.

Let me first tell you that I really enjoyed the class and especially the way you teached us. All these customer stories really helped a lot to understand - I would say - the principles of marketing. And as you said - best is to practice it! I only can repeat - this was a very enjoyable week!!!

Roland Peisl

IBM MQSeries Brand Team

Germany

I would like to say thank you again for very good workshop, making my people interested and all expertise you have shared with us.

Barbara Napiorkowska

BMO Manager

Microsoft Poland

It was a pleasure meeting and working with you. You have no idea how influential you have been on the group. Besides the obvious insight into economics and marketing clearly the team was listening and paid attention to your presentations.

Andre Lalande
Business Creation Team Projection Television
Director, Product Planning
Philips Consumer Electronics USA

Would like to thank you very much for a truly worthwhile seminar in Groenendael last week. Particularly, I did like the strong focus on real case studies and the sharing of your profound industry insight gained as an advisor to Global Players over the years. I hope I will succeed in taking the benefits of this 'eye-opener' into my everyday working life.

Burkhard Bauer

System Marketing Manager In-Vehicle Networking

Philips Semiconductors Marketing and Sales

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Anonymous Testimonials for Colin Egan (samples, based on course evaluation forms)

Royal Philips International: Workshop for Marketing Professionals (Netherlands & EMEA)

• Lots of examples, got into detail
• Great style, good examples, knowledge about Philips
• Good examples used, humoristic, but to the point
• Working with lots of examples is very good
• Laid out in an entertaining manner, the landscape of marketing, well done
• Many, many business examples, great
• Very good in depth overview of marketing strategy and ins and outs
• Am glad to finish the course, presented by one of the biggest experts, I mean it
• Explanation of theory linkage to principles was very good, variety of cases cited held attention and interest
• Good communication and examples for the real business environment
• 1st day:  a lot of models are proposed, next days:  come back to the models, examples to get the complete picture
• Very good approach by not showing everything on slides, but using flipcharts
• Lots of examples, really helps to put in perspective
• Not only theoretical approach, several examples have been given
• Especially the way the flipchart has been used, logging back, is perfect, all pieces of the puzzle fit and come together
• Good interactivity with the trainers, dynamism and humour
• Very good structured and interesting
• Very complete and fun to listen to
• Excellent presentations, informative and enjoyable, and make it seem so logical
• Although the content is huge, the crisp presentation makes it accessible
• Very refreshing, maintains attention
• Clear and explaining example, which has a strong relation with the theory

Application/relevance to my job

• Very relevant when making the operational marketing plan, can use a lot of tools
• I learned a lot, relevance, communication, advertisement, customer, etc
• Added value is something we are very busy with at this moment
• Many examples and direct references to my job as researcher, specially in understanding consumer insights and what to do with it
• Not a complete tool set for a new approach, but certain pieces I will use, very good for personal development
• High, good practical examples used to demonstrate theory
• Very useful, I am generally looking forward to pass the message to others
• Detect customers which brings you profits, build the relationships on trust
• Knowledge of several models
• Try to set helicopter view, to better see opportunities
• Several direct applications, just one which is for me at the topic for SC is value and not only price
• All relevant to the job, however being sole responsible for LI in Africa and ME we have a very different and specific region which varies tremendously within the region
• Structural marketing strategy, it is exactly what we need in our BL
• Gives a good start on market approach, product definition and pricing policy
• I work in commercial marketing environment and better understand to influence it, I understand more about making and developing strategy
• I heard your story now twice, but that is good as this must become common knowledge
• Many of the key areas can be applied directly to my current role
• Some aspects are really useful and can be implemented directly
• Marketing is having the total picture of the process of our/your business, sales is totally dependent on this

Royal Philips International: Workshop for Marketing Professionals (Sao Paulo, Brazil)

• Good content, clear explanation, introducing every subject with great sense of humor, excellent practical examples
• Very illustrative and with lots of info, also including practical cases
• I think it contemplated all the value chain evaluation and reinforced business knowledge, customer and strategic thinking, the cases were very interesting tool to link to reality
• Very precise and actual
• Very illustrative and specific, direct to the goals
• Very relevant, good examples, excellent methodology
• Very clear and objective
• Very well prepared, excellent professional, it seems that he knows a lot
• Very good coverage of the main marketing concepts, with practical application
• Very good content, Colin is very clear and straight to the point, unfortunately we had just 4 days
• I believe that it was very important the mix between CE and Components, specially during the case studies
• Excellent content, with a very good overall view of main marketing concepts
• Very good, I think you can put more details about each presentation
• The illustrations were very good
• Good distribution between B2C and B2B contents
• Very good integration of theory and life cases
• Very dynamic and with lots of valuable information
• Very good regarding to preview the changes in the business environment
• Easy to analyze and gives a summary of tools and different tasks regarding marketing
• It was very worthful to refresh marketing concepts and get new and updated marketing info and also how to deal with a lot of market challenges
• I liked the way the concepts were explained, clear, practice and well managed
• Very useful concepts, practices on modern cases, powerful tools to better exchange creation and demand at my PD

Direct application

• Very important, we are working on the implementation of the marketing plan for 2003 and I got many ideas to improve it
• Overview of marketing concepts and clarification of important points to improve my way of working
• Part of the content will be applied directly but the knowledge of the whole program is very important
• Direct and very relevant to the job
• Integral application, on business planning
• Total application to my activities
• Relevant and applicable to my job
• Many, the main will be focus a little bit more on the market and customer needs
• In the CRM/Internet area there are lots of areas where the ideas discussed in the course could be applied
• Is directly related with my job, but I would like to ask for more discussion about Philips real cases
• We can use all the tools presented in our strategic plans
• Totally applicable to my current function
• Application to the job and now I am going to focus on how to implement it
• To define the correct way to find our increase sales and achieve my targets
• To find better ways to achieve and increase sales performance
• Improve some concepts already applied and to think in new ones
• Use of theory in development of marketing strategies
• Got more info/tools to analyze and implement internal plans and marketing strategies
• Some of the topics can be applied in B2B Semiconductors business
• This course is extremely important to my job,  to give me a new vision for collaborating to improve Philips business
• We always face situations that we can apply the concepts that we have learned and also to not behave in focusing on blue dot, and being motivated
• Understanding marketing as a function through the whole company and not only as a function
• Once price policy is very aggressive in our region, we will be more prepared to help customers to perceive Philips products/attributes

Corus (formally British Steel)

International Leadership Development Programme

• Extremely fitting combination of theory, practice and fun
• Excellent session, presentation skills best of all.  Made difficult material understandable. 
• Fantastic.  Both from content as presentation point of view.  Keep Colin in the course.  Let him come back to review our project work with us before we go to the Board as we are choosing the “Customer Focus” point of view
• Just great
• Excellent / good fun and we learnt a lot
• Freshly structured
• Very enjoyable, good case study, good data delivered well
• Had a wonderful week.  Great moments of reflection on what we are actually doing in our daily business.  High expectations for the next weeks to come.  Very enjoyable, useful and constructive

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